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The platform is rolling out a fresh option that allows them to reduce the amount of AI-created media appearing in their streams. This move comes as the company revealed that it presently contains over 1 bn AI videos.

Trial and Implementation

This change is being tested over the next few weeks before a full-scale launch. This shift aligns with a rise in AI content, spurred by emerging video-generation tools.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.

“We know from our community that many people enjoy content made with AI tools, including AI artwork to science explainers, and we want to offer the community the power to see more or less of that, depending on their own preferences,” said a company executive.

Volume and Proportions

TikTok shared that there are presently 1.3 billion videos on its service tagged as artificially created. Collectively, in excess of 100 m videos are added to the service daily, making clips made by AI a minor portion of its overall inventory.

User Control Features

Members will be capable of limit or boost the amount of artificial media they view by using the topic control setting in the platform and selecting the AI content topic. Additional categories that are already be controlled under the setting encompass current affairs, clothing, cosmetics, and movement.

AI Disclosure Rules

TikTok’s policies require users to tag “realistic” AI-made content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any realistic AI video that is not labeled can be removed under its terms of service.

Additionally, the app will from now on attach an artificially created watermark to content made using its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This step is aimed to help prevent users from attempting to evade the labeling process.

Responsible AI Funding

TikTok is additionally establishing a $2m AI literacy fund for professionals and organizations to create educational content about ethical AI use. This project will assist non-profit groups specializing in training programming and robotics.

Platform Protection

The video-sharing app has supported its safety measures, following discussion over intentions to make redundant hundreds of content moderators in the United Kingdom. It is expected to eliminate hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.

A trust and safety lead explained that people-led review would remain essential, but AI can shield workers by removing the most distressing content prior to it has to be seen by humans. TikTok reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to intervention by its AI tools.

It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”